Insights
Writing on e-commerce automation, ownership, and building tools for independent sellers.
Strategy
Why ownership matters in e-commerce automation
Most automation tools create dependency. We took a different approach — building systems that sellers install into their own accounts and own permanently.
Automation
From manual to automated: what changes in an Etsy seller's workflow
A practical look at what happens when an Etsy seller automates their listing creation — what improves, what stays the same, and what to expect.